A Ghibli Media Division
Paris-Born Hybrid AI Collective
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[ → ] The collective
Mauricio Sierra
Olga Baranova
Ghibli Media
[ → ] Who we are
Machina operates at the intersection of art, technology, and intelligence. We are a collective of artists. Brands bring us in at the idea, and we author it through to the final frame, at the level luxury demands.
We build systems around the idea. AI is a new instrument in the hands of artists, serving the work and elevating craft through precision, consistency, and control.
[ → ] What we do
Machina forms around an idea and holds it from concept to final frame. We work in luxury image and motion, alongside brands and agencies, never in their place.
We have developed a new way of working, so the work scales creatively and volumetrically without losing its signature.
[ → ] Why we do it
Craft is the only difference left when anyone can generate anything.
Taste becomes the center. We are curators. A hybrid approach — classical craft at the core, human touch preserved, technology elevated.
Machina is a partner, not a vendor.
The medium keeps changing. Our job is to interpret it, so every new tool arrives in your world already fluent in who you are.
We stay close as you grow. The technology evolves. The eye holds.
[ → ] Our capabilities
Creative Direction
- Concept Development
- Narrative & World Building
- Campaign Systems
- AI Art Direction
Hybrid Production
- 360 Executive Hybrid production
- AI Video & Motion
- World building
- Digital Environments
Content & Visuals
- Hybrid and AI-only Campaign
- Still & Motion Generation
- Product Visualization
- Model & Talent Systems
- Post: Editing, Color, Retouch
Systems & Pipeline
- AI Workflow Design
- Custom Model Training
- Production Pipelines
- Automation & Scaling
- Tool Integration
Training & Education
- Corporate Training
- Creative Workshops
- AI for Creative Team
- Workflow Implementation
[ → ] Selected clients
